Project Summary

Bedding Refresh:
Crate&Barrel

Brief
Promote Crate&Barrel as a destination for luxury bedding and highlight the Parachute Home Collaboration

Scope
Packaging, Store Experience, Digital Advertising

Story
To gain market share in the bedding category, Crate&Barrel needed to highlight breadth and quality of their product assortment. We used refined typography, elevated signage substrates, and iconography to define a shop-in-shop that integrated with the e-commerce journey. Educating the customer on key benefits of each material created a lift sales. This refresh along with the product collaboration with Parachute Home, provided a halo effect for both brands including recognition through Gift Registries.

Role
Creative Direction
Strategy
Brand Partner Management