Project Summary

Member Guide
Shedd Aquarium

Brief
design eco-friendly collateral to inform visits and learning at the Shedd Aquarium.

Story
Design plays an integral role at the Shedd Aquarium in providing visitors with a rich and curated experience. This Member Guide showcased exhibit information and served as a resource to encourage return visits. With strategic marketing and storytelling, The Jellies exhibit increased yearly attendance and was extended beyond its planned dates due to its popularity.

Role
Design
Art Direction
Retouching
Production / Press Check