Project Summary

Color by
Crate&Barrel

Brief
Brand and market an exclusive collection of interior paints for Crate&Barrel.

Scope
Naming, Branding, Packaging, Store Experience, Catalog, Home Page

Story
This paint collection was developed with eco-friendly paint manufacturers, Colorhouse. Through this new product category partnership, we analyzed customer engagement in store, drop ship functionality online, and pushed the evolution of Crate&Barrel as a lifestyle brand engaged in sustainability.

Color by Crate&Barrel was featured in numerous publications including Real Simple and Better Homes and Gardens, creating a buzz in the home renovation space for Crate&Barrel. The printed materials were produced sustainably and awarded recognition at the Chicago Paper show.

Role
Design
Art Direction
Production / Retouching
Dog Casting (best job, ever!)