Project Summary

Summer Essentials:
Crate&Barrel

Brief
Inspire customers to refresh their homes with trend-forward summer product. But, do it under budget, during a pandemic.

Scope
Store Experience, Digital Advertising, Social, Email

Story
We created a nimble trend campaign that integrated the Fourth of July Sales promotion without the need to photograph additional assets. The flexible vector-based design system was inspired by surface patterns from summer product. The design system leveraged existing photography and could be easily updated based on product availability. This solution minimized cost and created efficiency in production.

The Summer Essentials campaign resulted in sell-through of all featured product and record sales for the season.

Role
Creative Direction
Design
Stakeholder Alignment
Strategy