Project Summary

The Goddess & Grocer
Fulton Market Flagship

Brief
Develop cohesive visual language and refresh the branding for the new flagship location of The Goddess & Grocer in Chicago.

Scope
Branding, Wayfinding, Store Experience, Menu Design, Collateral

Story
Visual audit, competitive analysis, fixture development, retail signage, digital menus, and service design were all considerations in the launch of this new retail location.

Role
Design
Creative Direction
Strategy
Competitive Analysis

Mural
Lucy Horwath